Artsy
● Head of Curatorial
Oversaw all curated surfaces across Artsy’s product and app, enabling collectors to discover art and artists through product experiences, curated collections, and algorithmically-powered matchmaking.
● Head of Social Media
Cultivated the art world's largest online audience, counting 5M+ followers across channels. Her work took her around the world—from the Venice Biennale to the Met Gala red carpet and to countess fairs and gallery openings in between.
● Projects
Contributed to the launch of the historic restaging of the performance The Artist is Present by the conceptual artist Marina Abramović, auctioned in support of anti-War efforts in Ukraine.
Launched Artsy's foray into audio programming, tapping leading blue-chip artists to create musical playlists for Artsy's audience, collaborating with Jen Guidi, Julie Curtiss, Hank Willis Thomas, Nicholas Party, Daniel Arsham, Alex Prager, Vik Muniz and more.
Led the production and curation of national digital billboard campaigns for Outfront Media, viewed by millions of Americans on their transit commutes.
Contributed to the launch of Stanley Whitney's historic auction of The Freedom We Fight For (2022), with all proceeds benefitting nonprofits Planned Parenthood and Art for Justice Fund.
Contributed to the launch of Julie Mehretu's record-breaking $6.5M sale of Dissident Score (2021), with all proceeds benefitting the nonprofit Art for Justice Fund.
Contributed to the ideation, positioning, and marketing of "Artists Who Code," a sale of generative digital artworks by women artists in support of the nonprofit Girls Who Code.